Info Edge's brands in AI answers, and how to win more of them.
Prepared for Info Edge leadership · 4 November 2026
What we heard
Info Edge is building AI into its products. AI is also becoming the front door to them.
₹150 cr
Planned AI spend in FY27, about double the ₹70 cr of FY26.
Info Edge press release, 6 Jul 2026
4,000+
Recruiters live on AI-Rex, the agentic recruiter tool, in its first months.
Info Edge press release, 6 Jul 2026
150+
People working on GenAI and machine learning across the group.
Q1 FY27 earnings call, 14 Aug 2026
Inside the products, Info Edge leads. Before people reach a product, they increasingly ask an AI assistant which site to use, and that answer is decided somewhere else.
Source: Info Edge stock exchange press release (6 Jul 2026); Q1 FY27 earnings call transcript (14 Aug 2026).
The shift
Info Edge has already seen what lost Google traffic costs, on Shiksha.
Students, jobseekers and homebuyers now ask AI assistants instead. The answer names a few sites, and the rest never get the visit.
Source: Info Edge Q1 FY27 earnings call transcript (14 Aug 2026); billings as reported by MediaNama and LAPaas Voice.
The blind spot
Owning both sides of a market protects the deal. It doesn't decide what AI says first.
Naukri
ChatGPT
First pick for tech jobs in India
Google AI Mode
“Noise/Spam Level: High”
One answer each, 4 Nov 2026
99acres
Time spent on property sites
49% of web, 55% of apps
Perplexity
Third, behind MagicBricks and Housing.com
Similarweb share, cited on the Q1 FY27 call · one Perplexity answer, 4 Nov 2026
Source: single ChatGPT, Google AI Mode and Perplexity answers, signed out from India, 4 Nov 2026; Info Edge Q1 FY27 earnings call.
The portfolio
Every Info Edge brand has an AI shortlist to win. We've measured one.
Brand
What people ask AI
Main rivals
What we know today
Naukri
Best job site in India
LinkedIn, Indeed, Apna, Foundit
One answerChatGPT's first pick; Google AI Mode calls it high noise
Hirist
Best job site for tech jobs
Instahyre, Cutshort, Wellfound
MeasuredNamed in 29.5% of answers, seventh of nine
iimjobs
Best site for management jobs
LinkedIn, Instahyre
Not checkedSame team as Hirist
99acres
Best website to buy a flat
MagicBricks, Housing.com, NoBroker
One answerPerplexity ranks it third, behind MagicBricks and Housing.com
Jeevansathi
Best matrimony site
Shaadi.com, BharatMatrimony
Not checkedNo answer read yet
Shiksha
Which college should I choose
Collegedunia, CollegeDekho, Careers360
Not checkedBillings down 27%, tied to lost Google referrals
Source: Proofsource scan of hirist.tech; single answers from ChatGPT, Google AI Mode and Perplexity, 4 Nov 2026; Info Edge Q2 FY27 billings.
One of yours, up close
Hirist
A real Proofsource scan of hirist.tech on 4 November 2026: 25 questions asked from India on ChatGPT, Perplexity, Claude and Google AI Overviews.
The gap
Google ranks Hirist first. AI names it in 3 of 10 answers.
Google search · “best job site for tech jobs in India”
1
hirist.tech
Find Your Dream Tech Job at hirist.tech - India's #1 IT Job Portal
2
instahyre.com
Job Search | Find High Paying Jobs
3
foundit.in
Latest It Jobs Vacancies 4 November 2026
Organic results, google.com from India, 4 Nov 2026
AI answers to 17 jobseeker questions
29.5%
of answers name Hirist
18 of 61 answers on ChatGPT, Perplexity, Claude and Google AI Overviews. Seventh of nine job sites tracked.
One square per answer · Proofsource scan, 4 Nov 2026
Source: Google results checked 4 Nov 2026; Proofsource first scan of hirist.tech, 4 Nov 2026, asked from India.
Who AI names
Naukri leads the answers. Hirist comes seventh, behind Cutshort and Instahyre.
Share of AI answers that name each job site
Naukri60.7%
Indeed India47.5%
Cutshort47.5%
Wellfound45.9%
LinkedIn Jobs44.3%
Instahyre44.3%
Hirist29.5%
Foundit14.8%
Source: Proofsource first scan of hirist.tech, 4 Nov 2026 · 61 answers to jobseeker questions, 4 AI engines, asked from India.
What AI says
Even when AI recommends Hirist, it calls it a second choice.
Is Hirist worth it?
ChatGPT
“Yes, Hirist is worth using if you're looking for a job in India's IT/tech industry. I'd recommend it as a secondary job-search platform alongside LinkedIn and Naukri…”
Asked from India · 4 Nov 2026
Is Hirist legit?
ChatGPT
“Yes. Hirist (hirist.tech) is a legitimate job portal in India, not an inherently fraudulent website. It is operated by Info Edge (India) Limited, the company behind Naukri.com…”
Asked from India · 4 Nov 2026
4 of 47answers that mention Hirist speak well of it. The rest are neutral or negative.
Source: Proofsource first scan of hirist.tech, 4 Nov 2026 · answers quoted as the engine gave them, shortened.
Why it happens
AI can't read Hirist's job listings, so it quotes other sites instead.
What reaches AI on Hirist's key pages
A browser100%
AI crawlers30.1%
The missing part is the job listings: roles at Meesho and PharmEasy that a browser shows and AI never reads.
Share of citations, by kind of question
Questions about
hirist.tech
naukri.com
Hirist, by name
16.2%
3.4%
Premium IT jobs
2.5%
26.6%
AI/ML and data science
1.5%
14.1%
DevOps and infrastructure
1.5%
7.8%
Java and backend
1.0%
10.6%
Source: Proofsource scan of hirist.tech, 4 Nov 2026 · render check on 2 key pages; 947 citations across 710 pages.
What we do
We find where AI leaves a brand out, fix it, and prove the answer changed.
1 · Know
Who AI names, and why
The questions people ask, asked every day on four AI engines, with the sources each answer cites.
Hirist today · who AI picks, of 61 answers
Indeed21
Naukri21
Hirist18
Wellfound16
2 · Fix
Ship the changes AI reads
We draft each fix and publish it with the brand's approval: on its own site, and on the sites AI cites.
Hirist's first scan found 29 fixes
Make job listings readable to AIOn site
Get listed where AI looks (G2, AlternativeTo)10
Pages for the questions Hirist loses16
3 · Prove
Re-ask AI, and show what moved
Each fix is checked against the same questions on the same engines, before and after, so every result has a date and a source.
AI re-asked after each fix
02845607590
Source: Proofsource fix list and answers for hirist.tech, 4 Nov 2026.
Why Proofsource
SEO wins the blue link, and Hirist already has it. AI answers need different work.
SEO team or agency
AI tracking tools
Proofsource
What it aims for
Ranking in Google's links
A visibility score
Being named in AI answers
Who does the work
Your team, by hand
Your team, from a report
We draft and ship the fixes; you approve
Knowing it worked
Rank reports
A number that moves daily
The same questions, re-asked on day 28 to 90
Engines covered
Google
Several AI engines
ChatGPT, Perplexity, Claude, Google AI Overviews
How we'd work
Start with two brands for 90 days, with the finish line agreed on day one.
Days 0 to 30
Two brands, two accounts
Hirist, plus one brand where the stakes are highest. Each team owns its account, questions and rivals.
Hirist + Shiksha or Naukri
Days 30 to 90
Ship fixes, re-ask AI
We ship the first fixes and re-ask the same questions on day 28, 45, 60, 75 and 90.
Day 90
Review, then roll out
Results go to the brand heads and group leadership. Next brands are added one account at a time.
Measured by
How often AI names each brand on the agreed questions, against day 0
Owned by
Each brand's own team, with one summary for the group
ChatGPT
Google AI Mode
Perplexity
LinkedIn, 
Indeed, 
Apna, 
Foundit
Instahyre, 
Cutshort, 
Wellfound
MagicBricks, 
Housing.com, 
NoBroker
Shaadi.com, 
BharatMatrimony
CollegeDekho, 
Careers360
Claude and